• Rowie

    Rowie

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  • Hartford

    Hartford

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  • Posie

    Posie

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  • Sage

    Sage

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  • Pierce

    Pierce

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  • Clover

    Clover

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  • Airlie

    Airlie

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  • Mimi

    Mimi

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Welcome to White Label, where understated sophistication meets bridal minimalism at its finest. This collection is for the modern bride who values clean silhouettes, subtle details, and a sense of quiet luxury. Each gown is designed with intention — offering timeless appeal, refined tailoring, and the versatility to suit a variety of wedding settings, from intimate civil ceremonies to elegant city celebrations.

In White Label, you’ll discover gowns crafted from premium fabrics with thoughtful construction — minimalist lines, soft draping, and delicate finishes that highlight your natural beauty rather than overpower it. Whether you envision a simple elopement, a chic registry office ceremony, or a refined destination wedding, these dresses deliver effortless grace and modern bridal charm.

Why White Label Appeals to the Modern Bride

  • Minimalist bridal fashion — Clean lines, soft fabrics, and elegant simplicity for brides who love timeless style over trends.

  • Versatile designs — From tailored sheath dresses to softly draped gowns, White Label works for elopements, registry weddings, city ceremonies and intimate receptions alike.

  • Elegance without effort — Subtle, refined details and premium fabric ensure each gown feels luxurious while maintaining understated charm.

  • Modern bridal styling — Perfect for brides seeking contemporary minimalism — confident, elegant and effortlessly chic.

Explore the White Label collection below and find the piece that speaks to your personal style — refined, minimal, and distinctly timeless.